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- P B No. 5465 Manama, Kingdom of Bahrain
Business Model
Our Business Model
We crafted our Business Model very precisely and custom-made, considering the strengths and limitations of combined long-term and short-term perspectives.
We evaluate the situations and resources timely and take decisions according to reach our set goals.
Our Business Model
Get Exceptional Service For Growth
Brand Selection Process
Our strong foundation in industry knowledge, logistical expertise and strategic retail marketing has led us to distribution success. Strong regional knowledge of the middle-eastern countries and extensive global network allows us to handpick exclusive brands after considerable research and deliver to consumers efficiently and affordably. Choosing the right brand includes checking our stringent criteria and considering a wide range of factors such as premium quality, reliability and value for money. We adopt a strategic approach to ensure the right choice of brands to associate with who offer products that match or exceed our bar of expectation which is set high since the start.
- Identifying the needs of the consumers and market demands of the product
- Evaluate the potential, competency and commercial viability
- Search for the right product
- Ensure quality, safety, uniqueness, success history in other markets
Brand Positioning & Launching
Philip Kotler defines brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In simpler words, brand positioning describes how a brand is different from its competitors and where or how it should be placed in customers’ minds.
Launching the brand in the deserved platforms within a short span has always been our priority.
- Positioning the brand based on product characteristics / price /quality/ competition
- Selection of the right factor or combination of elements based on the market situations
- Launch the brand on the right time and platforms
- Build a reputation through collaborations
Target Customer Identification
The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and determining which features to go after (target marketing). Identifying your target audience enables you to assess demand, modify to meet customers’ needs better, and design a marketing campaign that “speaks to” the right people, using the tone and language most likely to appeal to them. Creating a target audience is essential for knowing where to focus your sales and marketing efforts. This helps you to understand who your target customer is and what they care about.
- Collect opinion from your current customers and consult with the industrial pioneers
- Demographic Data collection and evaluation
- Customer Surveys
- Follow a market positioning map
Strong B2B Relation
Respecting our suppliers’ distribution, pricing & marketing wishes, we focus on solving problems and exceeding expectations. Our relation with suppliers is built on trust earned over time by fiercely protecting their brands as our own. On the other hand, we maintain a warm and long-term relationship with our customers by supplying quality products as per their standards and expectations. As a distributor of various brands, our Business to Business relation on both ends of the supply chain is pivotal to our success.
- Prioritize Value above price
- Deliver the commitments on time
- Follow the agreed terms effectively
- Stand for common interest without any conflicts
Strong Distribution Network
A distribution network is an interconnected group of storage facilities and transportation systems that receive inventories of goods and then deliver them to customers in a Supply Chain. It is an intermediate point to get products from the manufacturer to the end customer, either directly or through a retail network. We manage our distribution directly in HQ , Larger and potential markets and through reliable Channel partners in other markets.
- Design the Distribution Matrix
- Manage the Larger and highly potential markets directly
- Manage Other markets through Channel partners
- Long Terms 3PL agreements with Reputed partners
- Registered vendor in Leading Retail Chains across G.C.C.
Diverse & Innovative Marketing
We primarily use multichannel marketing to develop relationships with customers, blending different distribution and promotional channels for marketing. We always try to bring tailor-made innovation according to the region’s requirement by considering the taste, trend & culture. Marketing affects all aspects of our life and has a significant impact on consumer behaviour.
- Combination of Modern and Traditional Concepts
- Seamless efforts to reach out the Targeted customers
- In-store promotions, POS Branding , Regular Merchandising
- Regular visibility in leading Online stores
- Regular Training program for the Store crew of leading Retail Chains across G.C.C.