• P B No. 5465 Manama, Kingdom of Bahrain

About Us

About WFT

We Care About Your Life’s Important Things

Since its commencement in 2017, We First soon established itself as one of the most successful in the babycare and mothercare business world and is now a renowned name in the GCC region. Emerging as the trusted source in trading and distributing world-class baby products was the result of unparalleled expertise. Sourcing products from highly reputed brands, ensuring their availability, and catering to customer demands will be the primary focus even in the most challenging market conditions.

  • Our Mission
  • Our Experience
  • Our Vision

We know you only want the best for yourself and your child. We understand this emotion of yours. Hence, we are committed to providing you only with perfect products for you as a mother and your child but are also 100% safe and secure. Our mission is simple; we are "On a mission to provide maximum comfort to every mom and baby." We promise to give the best to moms and babies. We are with you at every growth stage of your child and you as a mother, and we make sure that your child and you get all the world-class top quality products that you and your child genuinely deserve. We make sure that all the products you get through us are tested through world-class labs to ensure the quality. We form the bridge between you, your child, and the global top-notch quality brands and companies.

We believe that resources and genuine efforts lead to success. We believe in putting the needs and requirements of our customers first. We define strategies that create an ecstatic experience for mother and child through our products. We believe in making better strategies that lead to quality business. Our experience and research in understanding the needs of mother and child have encouraged us to design our business to become the one point solution to every need of a nursing mother and her child. We aim and have become a bridge between world-class brands that, like us, care for child and mother's betterment. We have designed our services to close the manufacturer and the customer by being the gel that binds them.

'We First' have a clear vision to be 'One of the most recognized Distribution Companies in the Gulf Region.' We want to ease our parents' difficulties, especially mothers in the mother and child care niche in the Gulf region. All our efforts are concentrated on this sole aim only. We want to revolutionize and organize the mother and child care product sector in the gulf. We want to be the pioneers and flag bearers of the change that would bring all the world-class products and brands under one roof in the gulf region, and we want to be that roof. Our sole vision is to bring joy, comfort, and safety to the mother and her child. Any child or mother in the Gulf region should not yearn or wait for any international brand anymore, and we bring it all to their doorsteps. We want the gulf region to be at par excellence to the world's best. We wish to be the binding blocks that would transform the whole mother and child care market and beyond. For this, we are committed to hard work, excellence in quality, and finesse.


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